Enterprise 2.0 Case Studies
08/08/2010 3 Comments
The benefits of implementing Enterprise 2.0 are innumerable with more organizations looking to invest in what is arguably the best method of unlocking the tacit knowledge of employees. However, successful Enterprise 2.0 initiatives require business models that are customizable and as radical as the concept, itself. The Wikinomics Model is widely hailed as a dependable set of Enterprise 2.0 principles. It includes the 4 simple concepts of Peering, Being open, Sharing & Acting Global. The following case studies will help highlight this better.
Citrix is a world leader in Remote Desktop Access (RDA), Web Conferencing and Cloud Computing services with products such as GoToMyPC®, GoToAssist®, GoToMeeting®, etc. With record employee growth in recent years, managing the tacit knowledge of employees was fast becoming a challenge for Citrix; a tool that could serve as a single Knowledge Management repository might possibly be the way ahead. Sufficient research by Citrix led them to the perfect solution – Movable Type, an open source, Enterprise 2.0 service. Movable Type enabled Citrix Online to create an internal blogging platform and also provided support for its secure LDAP integration, which was a critical success factor for procurement. This directly enabled peering within Citrix Online by integrating its massive employee base and legacy LDAP systems with the new service, driving easy enterprise-wide adoption. Citrix Online was also looking for an open, web based solution from the start, which could therefore be platform independent and feature rich. The success of the initial deployment led Citrix Online to share the service, enterprise wide. This deployment has enabled Citrix to compete in a global environment by investing in a powerful knowledge management system, which protects the intellectual capital of the company.
Emergent Solutions is a global consulting firm specializing in leadership and strategy consulting. Relying on a team with specialist consulting and subject matter expertise distributed worldwide, it is little surprise that as the organization expanded, the need to ‘Harness Collective Intelligence’ assumed strategic importance. Christine Cavanaugh-Simmons (Founder & Managing Partner, Emergent Solutions) was quick to envisage the potential benefits of deploying Socialtext as both – a knowledge management solution for consultants and a highly effective service delivery platform between consultants and clients. To enable peering, a Socialtext Workplace was setup to allow consultants/coaches to host project information and collaborate through the service delivery effort. This – essentially – facilitated collaboration not just internally, but also externally with clients. In addition to this, internal communities were setup to enable social networking targeted at ‘lessons learnt’ through consulting projects. Sharing the content and project experiences openly helps foster a feeling of team spirit which enhances productivity. Emergent Solutions currently establishes individual Socialtext Workplaces for all its customers, globally. Emergent Solutions also deployed Socialtext Signals – an Enterprise Microblogging solution from Socialtext – to share project updates and news as well as customer successes. These lessons learnt have helped Emergent Solutions establish itself as a Consulting 2.0 pioneer, globally.
There are several highly successful Enterprise 2.0 deployments, worldwide. However to create enabling frameworks for Enterprise 2.0 successes, it is important to highlight the associated critical success factors. According to Andrew McAfee, these factors basically involve Technologies, Support and Culture. Carefully selected tools which are freeform, egalitarian and social, support for initiatives with incentives and clear goals and organizational culture based on trust, support and information sharing, go a long way in ensuring success in this emerging organizational trend.
McAfee, A. 2008. What’s Most Important for Success with Enterprise 2.0? Retrieved 08/08/2010 from
SocialText .2010. Citrix internal blogs. Retrieved 08/08/2010 from
SocialText .2010. The Transformation To Consulting 2.0. Retrieved 08/08/2010 from